Social media's influence on search engine rankings has been a long term debate. While it's been confirmed by Google that social media isn't a direct contributor to your SEO rankings, ...

In today's digital age, it's uncommon for any business or brand to not have some sort of social media in place. But there is a stark difference between your social media simply existing...

Although digital marketing has grown exponentially over the years, content still remains one of the most important aspects of a marketing strategy. One piece of content can be used in multiple wa...

Growing Your Business Online - The Digital Marketing Podcast from Bloomtools - is now available online at your favourite podcast provider! You can now listen or subscribe through Spotify, Apple...

For businesses new and old, now's the time to take advantage of the growing podcast user base. In less than five years, the podcast industry saw a staggering listenership growth of 70%. Than...

I'm proud to showcase my new Bloomtools promotional video - in French! It was produced by the Toronto French Community Radio Station CHOQ FM 105,1 as part of a Government of Ontario  pro...

In terms of their local SEO and social media strategy, local businesses often overlook the beast that's sitting right in front of their screen: Google. And while the company's initial att...

In these uncertain times it's important your clients hear directly from you about how your business is operating and what you are doing to adapt. We've put together a series of ideas for ...

Want to find out Creative Ways Businesses Are Adjusting During the Corona Times? Check out our new podcast to hear positive stories we've heard from clients so far about the actions they'...

During the COVID lockdown, are you looking to improve your website so you're ready to bounce back once the restrictions are lifted? Then consider improving your website's Google ranking...