BNI Leading Edge Case Study | Web Design | Bloomtools Miss

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BNI Leading Edge Case Study

BNI Leading Edge is a Mississauga and Brampton based networking group whose members help each other grow their businesses through referrals.

It is one of the chapters of the worldwide BNI franchise, the most successful organization of its type in the world.


  • Current website design was a template
  • The website was old with an out of date look, and was not optimized for mobile
  • The content was not updated for years
  • They were nowhere in Google rankings, and no Google Analytics so traffic was unknown
  • Few if any leads
  • They had a very small budget


  • New mobile-optimized website design on Bloomtools platform
  • Added SEO meta data foundation
  • Added a blog with regular monthly posts
  • Updated the content on a regular basis
  • Added Google Analytics and Google Search Console


  • Achieved top 3 position on page 1 of Google for targeted keywords within 2 years
  • Generated 70 leads and 2 new members joined the chapter
  • Website easier to maintain and kept up to date
BNI Leading Edge has managed to emerge from SEO oblivion to capturing one of top 3 positions on page 1 of Google by building a strong SEO base and offering regular fresh content. It has even exceeded the performance of the BNI Corporate and local boards of trade websites in most target keywords. The chapter is now using the website to streamline the intake of new members' information to create web pages for them. Bloomtools has been an active partner in the success of BNI Leading Edge's website, which has contributed to the chapter's growth.

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