SEO or PPC? How to choose your growth path
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SEO or PPC? How to choose your growth path

Posted by Benoît Mercier on 27 September 2017
SEO or PPC? How to choose your growth path

Should you focus on SEO or PPC to grow your business online? Should you do both?

As a reminder, SEO - or Search Engine Optimization - affects your website's organic ranking in search engine results. It concerns itself primarily - though not exculsively - on having relevant content on your website with the appropriate keywords. Other factors are also in play; you can check out our previous blog 4 Easy SEO tips to be more visible online

PPC - aka Pay-Per-Click, Paid Search, Online Advertising, SEM - is an effective way of promoting your business and generating leads through advertising.

To get a more detailed explanation of SEO vs. PPC, their respective advantages and drawbacks, please see the Bloomtools blog SEO vs. PPC : Choosing Your Online Marketing Path

Author: Benoît Mercier
About: With extensive Marketing and Business Development experience acquired in the hi-tech industry, Benoît is a web consultant with Bloomtools helping small and medium companies grow their business online.
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Tags: SEO PPC Paid Search Online Advertising

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