Should you focus on SEO or PPC to grow your business online? Should you do both?

As a reminder, SEO - or Search Engine Optimization - affects your website's organic ranking in search engine results. It concerns itself primarily - though not exculsively - on having relevant content on your website with the appropriate keywords. Other factors are also in play; you can check out our previous blog 4 Easy SEO tips to be more visible online

PPC - aka Pay-Per-Click, Paid Search, Online Advertising, SEM - is an effective way of promoting your business and generating leads through advertising.

To get a more detailed explanation of SEO vs. PPC, their respective advantages and drawbacks, please see the Bloomtools blog SEO vs. PPC : Choosing Your Online Marketing Path