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Micron Electronics Case Study

Micron Electronics is an electronics repair company located in Oakville, Ontario that has built a reputation for having the best service for more than three decades. Their experienced mobile technicians offer in-home or on- premise repair services for TVs, audio equipment, DVDs and VCRs, as well as microwaves, fax machines and DJ equipment.

Micron Electronics' website was redesigned by a large well-known web development company that used a template to quickly produce the website. The web developer and account managers frequently changed which caused simple updates to take more than a week to get done. The client's website often went down, and they were blacklisted by Google for sharing a server with a spammer.

 

www.microncanada.net

 

CHALLENGE

ACTION TAKEN

  • Current website design was a template
  • Client needed someone reliable to entrust their web development to
  • Domains were expiring very soon and under the control of the previous web developer   
  • Tight timeframe to develop new website during the Holiday season
  • Copy and images on site didn't accurately represent the client's brand
  • Changes to website took too long to implement
  • No SEO optimized content or meta data
  • No visibility on search engines like Google, Bing, Yahoo
  • Website not generating online leads for the business
  • Regained control over the domains under one common account
  • Created new website design on Bloomtools platform in less than 4 weeks
  • Bloomtools Mississauga sourced images that accurately represented the client's brand and business.
  • Added SEO meta data to improve visibility on search engines
  • Installed Google Analytics for better tracking of online traffic and leads

 

RESULT

 
  • Client can easily update and manage their website themselves
  • Generated 20 online leads in the first 6 weeks after launch
  • Organic Search traffic increased 21.28%
  • Mobile traffic increased 166.67%
  • Monthly Google Analytics traffic report
  • Bloomtools Mississauga was retained to update the sister company's website
 

Their new website generated leads for Micron Electronics, and Bloomtools gave them control over their website domains. Micron Electronics is also now able to do changes to the website quickly and efficiently, saving them time and money.

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