In terms of their local SEO and social media strategy, local businesses often overlook the beast that's sitting right in front of their screen: Google. And while the company's initial attempt at social media - Google+ - has long dissolved, Google My Business remains an important aspect of local SEO, as well as social media.

This podcast gives an overview of the benefits of maintaining your Google My Business profile up to date, and what it can do for your local SEO ranking, and for your business growth.

Click here tolisten to the podcast.

If you need help in creating, optimizing or maintaining your oh-so-valuable Google My Business page, please contact me!